For this designer spotlight, learn more about Aniya Jewellery and what inspired our designer to start the brand, the challenges she faces, as well as her favourite parts about owning her own business.
HOW IT ALL STARTED
Aniya Jewellery was brought to life when the founder, Jade Gerona, gave birth to her daughter, Aniya.
As somebody who grew up in the tropics of the Philippines, Jade found a deep appreciation and love for pearls, which have always been valued on the islands. As she was constantly surrounded by pearls, she was able to also see how pearl jewellery designs continued to evolve over time.
Jade's mother, who had collected pearl jewellery since she was a small child, had had a significant impact on her fashion style particularly when it came to jewellery. As a reminder of her mother's beauty, Jade loves to showcase the class and refinement of pearl jewellery - which is what her brand is all about.
Our designer believes that Pearl Jewellery is a timeless addition to any collection. As they are also affordable without compromising on quality, it makes them the perfect heirloom to pass down throughout the generations.
Aniya Jewellery is all about empowering women, as there is nothing that can make you feel more beautiful than the confidence that comes from wearing gorgeous pieces.
WHAT INSPIRED YOU TO DESIGN JEWELLERY?
"I just love jewellery and styling them with whatever I wear. So why not create a brand that I am passionate about? Pearls are classy and just stunning, and every time I wear them with my tops and dresses, I just feel really good. This is the feeling that I want to share with the world."
WHAT IS YOUR BIGGEST CHALLENGE?
"Creating and growing a brand after giving birth! The balance between looking after the baby while designing jewellery and talking to suppliers - but you know what? I love it. I want my child to see me ageing as gracefully as my mother did. This brand is for them. For the two precious women in my life."
YOUR FAVOURITE PART?
"The best part is buying pearls and designing them the way I want. Also, nothing beats the feeling of seeing customers enjoying my creations every time they wear it. It is very satisfying!"
Aniya is defined as 'Gracious', which are much like Pearls - a gift from nature that exudes grace and elegance.
Love this? Shop Aniya Jewellery in our City store!