Boo & Westley is a socially-responsible fashion label that works with traditional textile artists in their home regions around the world.
Their aim is to help connect diverse people through bold art. This helps to share stories and preserve cultural heritage, empowering those creating and wearing with knowledge, as well as encouraging a desire to seek out more conscious fashion choices.
Many patterns reflect the local flora & fauna of each local region. Each ready to wear piece creates change, bringing more sustainable development to the artists lives & that of their community's.
From The Founder : Matilda Morgan
“I have always loved design & colour. I was very lucky to grow up with a family involved in the arts & was surrounded by textiles collected from around the world by my grandmother. So I guess it's only natural that I have a special fondness for the colours, textures & stories found in fabrics & art from all cultures.
Beginning my travels in Indonesia in 2015, I was stunned by the beauty & complexity of batik & traditional textile art found throughout The Archipelago. I continue to be inspired by the artists & the imagery they produce through their own sense of creativity, tradition & experience of the world around them."
Boo & Westley is Matilda's way of showing her appreciation for traditionally made textile art and the people creating it, wherever they are. By using fashion as her medium, she created Boo & Westley to further support these artistic communities in sustainable economic & job development. Through this she also ensures that these incredible art forms and stories are not lost, but instead shared with a wider audience.
She is passionate about people around the world being able to express their unique, powerful self. She strongly believes that we are all impacted by the clothes we wear. The bold colours & designs of Boo & Westley, and the connection to art is her solution to letting us all create our own sense of style & owning it.
What's In The Name?
Like all the amazing stories of the people & art that they share through our designs Boo & Westley has its own story.
Boo is named after her Grandmother Belinda. Without a love of colour, art, design & adventure, this brand would never have come to be. She was bold, loud, smart & unapologetically herself. Travelling wide & seeking new connections, friendships - always living in & celebrating her own difference.
Westley is for all the big, bold, full hearted guys you know. Easy to share laughs with, ready with a smile & full of adventure. Named after the westerly winds that blow into Darwin during the wet season bringing the waves & best time for kitesurfing.
They believe there is a bit of Boo & Westley in everyone.
Social Impact & Vision
From their journey through the Indonesian Archipelago, Boo & Westley have created connections with artists and tailors over the islands of Java, Madura & Bali. They work in collaboration to share their stories & create lasting employment options & economic development.
Their social responsibility is grounded in empowerment; creating opportunities for the local textile industry through ethical partnerships with family businesses and small community enterprises. These collaborations also help to build skills and improve linkages with the broader market.
5% of profits made by Boo & Westley are put aside into a fund to help further social development around our connections.
Love this? Shop Boo & Westley in our City store today!