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DESIGNER SPOTLIGHT: HARVEST LANE


Busy mum Bec Lutz has mastered the juggling act with three kids and two businesses – one of which is vibrant Melbourne fashion label Harvest Lane.


Launched in October 2015, the Harvest Lane focus is on original prints that can be found in easy to wear styles. Fresh, fun and full of colour, the collection gathers inspiration from Mother Nature's vibrant offerings. The collection can be found at any of the three Design A Space stores or online.



Through a self-made opportunity, the womenswear fashion label began when Bec saw a gap in the market through her three retail stores, Design A Space. By being able to directly interact with her customers and get feedback from her team, she noticed that customers were desperate for easy, comfortable styles, and original printed fabrics. It became so common for customers to request these two details it was a no-brainer that she had to make it happen. When producing new collections, she still ask customers directly through the stores what they want from Harvest Lane.


With over 11 years in fashion retail, she draws on this knowledge and experience to create easy-to-wear styles in fun, quirky prints. Most importantly, she caters to the everyday woman.



However, being a wife, busy mum of three and an owner of 2 businesses - the most important thing is that she's there for her family and her kids. Amongst her busy schedule, she makes sure she drops her kids off each morning to school and kindergarten and does pick up several times a week. She would prefer to be there for them and then work again when they go to sleep rather than miss out on the adventurous stories at the end of each day. Time spent with your family shouldn't be sacrificed to a growing business, and that's something we totally agree with!


Love it? Shop Harvest Lane in all three Design A Space stores!

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