DESIGNER SPOTLIGHT

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DESIGNER SPOTLIGHT: JERICHO ROAD CLOTHING


We are so excited to feature the gorgeous ladies of Jericho Road Clothing who have been with us for 5 years now!


TELL US ABOUT YOURSELVES!


"Hi folks! We’re Chloe & Kate - the sister duo behind Jericho Road Clothing. Back in Feb 2016, we released our first-ever Arizona shift dress and we could not have imagined growing this little biz to where it is now! We hail from outback Queensland and it definitely holds a soft spot in our hearts. We draw a lot of our inspiration from the landscapes and colours of the 50,000 acre cattle property we grew up on, which is what we believe gives our brand a distinct Australiana feel."




HOW DID YOU GET INTO DESIGN?


"Creativity has played a huge role in our lives from a very young age. Whether it was experimenting with arts and crafts with Mum or decorating cakes with our Nan, we loved using our hands to make fun things.


The interest in fashion (even though very questionable at times, haha) has stemmed from our Mum & Nan who have always had a great eye for all things fabulous. Pre-JRC you would find us tinkering with seamstresses to make clothing that we actually loved which (in retrospect) is how JRC came about."


WHY DID YOU START JERICHO ROAD CLOTHING?


"We have both always had a crazy love for fun fashion and in more recent years high-quality fabrics and we were noticing that we just couldn’t find the things we were looking for when shopping. We also have a bit of an entrepreneurial streak and had run our own little businesses before JRC so it just felt right. Plus, it meant we got to work together which has been a hoot!"



THE BEST PARTS?


"There are so many great things about running and working in your own small biz. This will sound very cliche, but getting to do what we love every single day is by far the best part! A close second would be the fabulous people we have met along the way and the little JRC community we have built, we honestly couldn't do any of this without them."


THE BIGGEST CHALLENGES?


"We know we’ve just carried on about how great it is to run a small biz and it truly is. It absolutely doesn’t come without its challenges though. Running a successful business means constantly evolving and innovating, which we love… but there is a flipside. As anyone would know (especially after a year like 2020), energy levels are not always running on high so staying inspired whilst trying to run every aspect of a business is extremely challenging."


WHAT'S PLANNED FOR THE FUTURE?


"SOOO MUCH! We have locked in so many collaborations that give us goosebumps just thinking about them. They’re all with fabulous, local artists and we can’t wait to share it with you. We’re also busy planning our biggest fundraiser yet for the Royal Flying Doctor Service (RFDS). We can’t share much more than that just yet so stay tuned.


We are also ridiculously excited to be planning our first drop of activewear! It’s a little while off but it’s looking fabulous!"


HOW HAS DESIGN A SPACE HELPED YOU GROW YOUR BUSINESS?


"Design A Space has helped us grow our business immensely. We have always had quite a large following in Melbourne so to be able to have a space that we could actually afford as a small business with such fabulous staff has really helped us grow a loyal customer base here. People really appreciate being able to see and touch the fabrics in real life and try them on before buying and there’s no way we would have been able to offer this on our own."


Love Jericho Road Clothing? Shop them at ALL Design A Space stores.

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