This month we're showcasing the fabulous Anna Chiera, the Founder and Creative Director of Sally Rae.

Behind the Brand

Anna's love of fashion started at a young age after learning how to sew from her mother and grandmother. Continuing on this path she graduated with a Diploma in Fashion Textile Design, and during this time was a participant in the DuPont Lycra Student Fashion Design Awards.

With over 15 years in the industry as a Production Manager, Anna has had the chance to work with top designers to import manufacturers, producing clothing for retail and wholesale customers.

She understands the ins and outs of clothing with experience in womenswear, menswear, childrenswear, woven garments and fully-fashioned knitwear.

Inspired by her parents to run her own business and combined with her love for vintage fashion, elegance and class with a little bit of sass, Sally Rae was born.

Anna has gained great knowledge in her life - not only in her career but also in her experiences. She is a true believer that the comfort of love, home & happiness lays within all of us if we let ourselves truly connect & accept who we are first.

It was this discovery that changed Anna’s perspective and gave her the courage to start her business, establishing Sally Rae in 2017.

About the Brand

Sally Rae is an independently owned women’s fashion brand, producing capsule collections with an emphasis on slow fashion.

With the vast amount of fashion waste and the growing interest for people to be more environmentally conscious, the Sally Rae brand prides itself on using quality fabrics for longevity and that are less harmful to the environment.

Inspired by the fashion, architecture, furniture and art of the 1920’s to 1950’s, designer Anna Chiera focuses on creating classic, timeless pieces that will last for many seasons to come.

Named in honour of her mother (Sally) and grandmother (Rae) the brand signifies strength, confidence and going beyond the surface to realising your dreams.

Love this? Shop Sally Rae at Design A Space Fitzroy!